Founded in 2007 by pro snowboarder Jeremy Jones, Protect Our Winters (POW) helps passionate outdoor people protect the places and lifestyles they love from climate change. A community of athletes, scientists, creatives, and business leaders work to advance non-partisan policies that protect the world today and for future generations.
“All we have to do is look outside to see that the climate crisis is urgent and the places we go to recreate, explore, subsist and find peace and quiet are changing before our eyes,” says founder Jeremy Jones. “The science is clear that the clock is ticking and we have a short time to drastically curb our emissions to avoid the worst impacts of the climate crisis.”
POW believes in the power of the collective voice of what it calls “The Outdoor State,” the 50+ million outdoor enthusiasts in the U.S. and uses social media campaigns like #CrushItForClimate to reach advocates with education and inspiration.The organization has a proven track record of impact.
33 million people reached through a nonpartisan voting campaign
32 democratic and republican congress members met with POW ambassadors
9,622 POW members contacted elected officials
29,000+ voter intentions facilitated
1.3 billion impressions for climate from 622 pieces of media coverage
7,500 people attended POW virtual events
Read more about the POW’s work on Outside Online and Outside Business Journal.